4. Who would be the audience for my media product?

Originally, pre-production, this is what I had specified for my target audience: http://bentolhurstasmedia.blogspot.com/2011/12/audience-reasearch.html

Now, post production, I believe that some of the criteria for my target audience have changed, some dramatically, some only slightly.

For example, I had originally planned for my target audience to be of an older generation (50+) as my research had shown that it was this age of people who made up the majority of jazz fans. Through the use of younger models however, this concept has now been changed, stating the audience as anywhere from around 20 years of age upwards. This would probably be the largest change from that of my planning.

Many other values that I stated my audience should hold however have stayed the same even after production. For example, the reader should enjoy reading as I made apparent through the excessive amounts of writing that I have used within my magazine. Also, I stated that my audience should be well educated, this carried through to my final product as I used a higher lexis of words throughout the articles.

Another objective that I kept the same was that my magazine is aimed at a 'Hedonist'/'Radical' audience, people who enjoy life and aren't bothered in the slightest about mainstream trends. This is evident because of the simplicity of my layout, lack of colour and through the use of limitation such as limiting call outs on the front page etc.