Audience Profile

• You are aspirer's, carers, achievers and radicals all at the same time
• You know how to use a laptop without being told
• You know apple isn't just a type of fruit
• You feel music is a form of expression
• You strive for independence
• You speak the language 'teenager'
• Your dreams might change but you know you want something big in life
• Magazines are your newspaper
• You're from the 'Toy Story' generation
• Facebook is almost essential
• Redbull is your coffee
• Your appearance isn't everything but your confidence shows through