Rough Sketches

Front Page Sketch

Contents Page Sketch

Risk Assessment

PhotoShoot Risk assessment:

Potential Danger	Potential Outcomes	Actions to avoid potential outcomes	Further Comments
Bright lights in the studio	Damage to model's eyes	Warn the models not to look directly into the lights so as not to do themselves damage.	N/A
Getting mugged when shooting photos on the high street	Loss of valuable items	Be careful where we decide to take the photos and be wary of how much we are advertising the equipment	This is a very unlikely event but it has to be covered in the risk assessment
Cables in the studio	Tripping over the cables and causing injury	Use a cable tie to bunch all cables together and sellotape them to the floor to reduce chances of tripping	N/A
Electricity	Possibility of electric shock when plugging in the lights and a possibility of short circuiting other electric equipment	Be careful when using the plug sockets (make sure they are switched off) and don't overload the sockets with extension leads etc.	N/A

Time Management for Production

December

16th: Planning Complete

January

4th - 9th: Photo shoot with models using a DSL camera and edit final photos with Adobe Photoshop.

10th - 16th: Create front page using Adobe Photoshop.

17th - 20th: Create contents page using InDesign.

20th - 30th: Create Double page Spread using InDesign and Adobe Photoshop.

January & February

31st - 3rd: Check through work and adjust and improve anything that could be better.

Organisation and Props

My photo for my front page will be an extreme close up so the location isn't relevant, however any other photos I will take will be in a sort of photo studio environment to connote the simplicity that goes with the Jazz magazine genre, or on a high street where I can not only get the person I want but also passers by (with their permission of course).

The only props I will need are instruments such as a saxophone or a trumpet. I have my own trumpet so there is no problem there and I also know somebody who owns a saxophone so I can get hold of that easily.

In terms of costumes, it won't be that much of an issue as I would like my models to look smart. So a suit or shirt and trousers will be acceptable and almost everyone owns a shirt and trousers. Obviously I will inform my models of this before the photo shoot.

Potential Models

 Jack Suttie

 Marcus Gorman

 Shaun McWattgreen

Final Choices:
Tristan Crawley - Front Cover & Contents Page
Myself - Contents Page
Shaun McWattgreen - Double Page Spread
Marcus Gorman - Double Page Spread

Audience Research

As previously stated in my magazine research, my audience is a person who:

Likes jazz music

Plays jazz music

Likes and enjoys reading

Cares more about music than style and looks

Is not concerned with the latest fashions

Likes simplicity

Is interested in playing instruments

I discovered throughout my research that on top of this, it is quite hard to determine a pschographic for a jazz listener. I believe that my audience could be 'succeeders' because 'succeeders' are people who have done well in life and have achieved what they wanted to. This relates to my audience profile as people who have achieved what they wanted to in life may have wanted to learn how to play an instrument. Also, 'succeeders' are generally classed as more intelligent which links with the amount of writing in jazz magazines. On the other hand, my audience could be classed under the pschographic of 'radicals' as people who enjoy jazz music, don't usually conform to the common idea of caring about looks, style and whether it is 'cool' to listen to an artist or not.

In terms of social values, I believe my audience to be 'Hedonists'. I state this because a Hedonist's idea of life is to play, or enjoy life now. Personally I believe this to be similar to the mindset of Jazz artists and/or jazz fans. The whole idea of jazz music is to express emotions through music, however jazz music is not necessarily mainstream and payment for jazz musicians is low, therefore this shows that jazz musicians make jazz music because they enjoy it and for their love of music. Relating back to the idea of 'enjoying life now'.

I think in relevance to the Jicnars scale, jazz musicians/fans don't necessarily come under any group. Jazz is an acquired taste but anyone of any status and class can enjoy it for different reasons. For example, a businessman in class 'A' of the Jicnars scale may enjoy jazz because it calms them and distracts them from the stresses of work and on the other hand, a low grade worker could enjoy making jazz music purely becuase he enjoys it or because it is another way to earn money. However, if I had to pick one I would choose 'E' because jazz magazines are mainly aimed at older people and pensioners come under section 'E'. 

My magazine will be aimed at an older generation of people, possibly without kids, possibly those who live a loner lifestyle, who have a special interest in jazz music. The aim of my magazine will not be to attract new audiences to the jazz genre but to give original jazz lovers a new magazine about nothing but jazz.

Here I have created a Facebook group to gain feedback from friends and jazz fans. I posted a link to the website on a well 'liked' jazz page and hope to gain people from it.

Planning for Planning

I will need to stick to a strict time scale for this project. To help me achieve this, I will be putting the following dates into my college email calender on Microsoft outlook and onto the calender of my iPhone.

December 5th:

• Magazine research (Complete)
• Time Management (Complete)
• Research into target audience (Begin)

December 6th:

• Research into target audience (Complete)

December 7th:

• Models [Who?] (Begin)

December 8th:

• Models [Willingness, Availability, Place in the magazine] (Complete)
• Organisation of locations/permission [Where would look best, time of day] (Begin)

December 12th:

• Organisation of location/permission [Study areas in detail, photos of areas] (Complete)
• Costumes and props [What props will be needed, who will need them] (Begin)

December 13th:

• Costumes and props [Where will the props come from/how will they be acquired] (Complete)
• Risk assessments (Complete)
• Decide on colour scheme and magazine name (Complete)

December 14th: 

• Rough sketches and drafts No.1 (Complete)
• Rough sketches and drafts No. 2 (Begin)

December 15th:

• Rough sketches and drafts No.2 (Complete)
• Rough sketches and drafts No. 3 (Complete)

December 16th:

• Check through all work 

Magazine Research (Contents and double page spread)

Firstly again, I looked at jazz magazine 'Wire'.
The contents page for 'Wire' magazine is simple. The font and the way that the type is set out connotes simplicity and similarly to the front page there are no call outs and mainly just writing. This helps me again determine an audience profile: this magazine is for a person who:

• Likes jazz music
• Likes and enjoys reading
• Cares more about music than style and looks
• Is not concerned with the latest fashions
• Likes simplicity
• Is interested in playing instruments

Next, I looked at a 'Kerrang!' contents page.]

The contents page for Kerrang! is only a single page item. However also unlike 'Wire', Kerrang! has many more photos and differentiating colours. This, like the front cover, causes the magazine to have a more lively feel connoting youth. The poses that many of the models are pulling in the photos are also lively in oppose to 'Wire''s calm feel.

For the double page spread, both magazine follow the same trends as they did in the contents pages: Kerrang! having many photos and vibrant colours and Wire having more plain colours, less active photos and more writing overall. Another thing I have noticed while conducting my magazine research is that all jazz magazines have their text in straight lines and columns whereas rock magazines rarely conform to structure of regular type.


Wire:
Here we see the language used is of a very high lexical choice and the font used is basic with no effects on it. The main photo does not bleed from one page to the next and this is a trend throughout the whole of 'Wire'. Everything is blocked in with straight lines and it is rare to see anything that isn't box like and straight.

Kerrang!: 

In the double page spread for Kerrang! magazine, the writing bleeds across both pages and one picture is used as a background for both pages. In oppose to 'Wire', Kerrang! has many different photos surrounding the main photos of the artist. The lexical choice is simple at best and many slang words are used such as 'sick'. The way the type is laid out is again contrasting to jazz magazines, in this case using font with different effects and colours. It is also not completely straight giving the effect that the title has just been 'slapped' connoting lack of care and rebellion.

Main Task

Magazine Research (Front Covers)

To determine how to make the best magazine I can, I have conducted research into music magazines of all genres. However I have mainly focused on jazz magazines as this is the genre I will be creating my magazine for.

To start with, I looked at the well known jazz magazine 'Wire'.

• Older generation of model aimed at audiences of 40+.
• Extreme close up showing every detail of the model's skin connoting simplicity and showing that unlike other magazines that care about looks and style, this one does not as such.
• Black and white colour scheme, again connoting simplicity.
• The model is looking at the camera which enhances the intensity of the front cover.
• The colour link between the models eyebrows, beard and the title of the magazine, make the magazine seem even more simplistic and help promote the colour scheme.
• The lack of callouts again connotes simplicity but also helps draw the audiences eye to the picture boost.
• The font used on the cover is more spaced as there is no need to cram it together as it is not necessary to fit more onto the page.
• A sans serif font is used throughout.

Next I looked at the contrasting rock magazine 'Kerrang!'.

• Younger generation of models to appeal to a younger audience of under 25's
• Many call outs give the magazine a more lively front cover again appealing to a younger generation.
• The use of brighter colours connote liveliness, which appeals to a younger audience.
• More than one photo is seen on the front cover (in call outs) which gives the audience more of an insight  of what is to come in the magazine.
• The colour scheme is mainly dark bold colours like black and grey, this is contrasted by the use of yellow and red borders which stand out from the other areas of the front cover drawing the reader's eyes to it.
• The font colour is inconsistent across the front page, the font is not only black and white but also yellow.
• The font also changes across the page depending what the type is saying. This helps differentiate between quotes and headlines. 
• A sans serif font is used throughout.

So far, the conclusion I have come to whilst analysing these magazines is that Jazz magazines are more commonly associated with an older generation, encouraged by the use of older models and the simplicity of the whole magazine. In contrast to this, rock magazines are (as expected) more dark and scary connoting violence and death. Rock magazines are evidently more about the look and style of the artist and audience whereas Jazz magazines focus more so on the musical aspect.